The Story of Joia
It was love at first sip. But not until it whacked me over the head and shook me to the point that I realized I had to change the way I was living. Some of the greatest stories come from rock bottom, and the story of Joia is no different.
For several years, I had struggled to come to terms with a truth that I wasn't yet living a life I loved. I wore burnout like a badge of honor, and strung along meaningless jobs that provided for me but did not fulfill me, all while the gaping hole in my metaphorical heart, widened.
Eventually, I fell into unhealthy habits that negatively impacted my physical and emotional well-being. I had quite literally hit rock-bottom. But it was from that bottom that sprout change. I realized that the one thing that I could control was how I cared for myself. I began to prioritize my my needs, tapping into the healing power of nature, daily movement, meditation and food as medicine. As a mother of two small children, putting everything to the back burner and putting myself first, wasn't just frowned upon, it was hard to do. What I began to realize however was that when I put myself first, not only did I begin to thrive, but my entire family began to thrive.
I transformed my diet, learning from the mediterraneans who have been known for their healthy lifestyles, many of them living well into 100 years old. These people not only relished in the joy of slow living, but had perfected the art of making healthy food taste good. The longevity foods in these blue zones like spinach, kale, and beet, would become essential ingredients in Joia beverages.
While I expected my health to improve. What I didn't know would happen was my mood get better too, and my days flood with feelings of inexplicable joy. A joy for simply just being alive and healthy and here. I think health gives you hope. Lifes' troubles don't necessarily change but you can. Success is found in your daily habits and wellness can be a path back to Joy. That's our philosophy.
Our beverages serve as a powerful shield against preventable diseases and ailments including the common cold, hypertension and inflammation, and are pressed to order ensuring you are getting the highest quality, most nutritious and best tasting juice possible, but beyond our juices, I'm most proud of our community which is made up of every person, from every walk of life, age, gender - it's everyone that has been inspired to make healthier choices.
So as you return to your lives, however it currently feels to you, know that just like all of nature, you are deeply loved and provided for. Believe in your power to alchemize lifes' raw ingredients into something beautiful and remember that joy is your birthright.
xoxo
Ona